|The Art of the Book
Sixth Annual Exhibition of Handmade Books,
Altered Books and Book Related Works
Born in Virginia in 1973 and raised in Cupertino, California, Brian Singer is the founder of the San Francisco-based creative agency Altitude and the face behind the formerly anonymous entity “Someguy,” which launched and continues to propel Singer’s internationally acclaimed 1000 Journals Project.
Following a typical childhood in California that included long summers at his grandparents vineyard in Ukiah, Singer graduated from Cupertino High School, and attended Cal Poly, San Luis Obispo for his degree in Applied Art & Design.
Upon graduation from Cal Poly, Singer worked at several firms on the peninsula, and then in 2000 made his way to San Francisco and utilized anonymity to launch his first project, The 1000 Journals Project, which in turn resulted in a new passion for the phenomenology of art and design.
In his professional life, Singer is the principal and creative director of Altitude, a design studio he launched in 2004, collaborating with such clients as Adidas, Apple, LucasArts Timbuk 2 and Chronicle Books. Prior to starting Altitude, Singer had worked with Morla Design, Pentagram and Chen Design, among other notable Bay Area firms. His work has garnered recognition from Communication Arts, AIGA 365, Print, How, Graphis, and Step.
Blending his professional career and his unconventional creative passions, Singer thrives on leading people to unexpected places, whether he is taking his 1000 Journals Project to new venues, provoking response through applied art campaigns like You are _ for the Economy (2008-present), or designing a street banner for the 2011 San Francisco Urban Forest Project environmental campaign.
Brian Singer is continually influenced by what he sees on the street. Telephone poles with years of flyers stapled to them, a rusting graveyard of events past. The homeless man who he walks past on the way to his studio every day. He was there every single day since he'd moved in, until the day he wasn't.
His work is an extension of these things, repurposing torn paper into graphic structures inlaid with chaos, or exploring his, and the average person's relationship with the homeless. He seeks to make people think, consider, and even question their preconceived beliefs about topics such as war, the economy, and racism.
With this latest body of work, Brian Singer is exploring the printed book as a communication tool, finding new meaning in what is slowly becoming an outdated form. The act of crossing out the entirety of written text, exposing only selected words, changes the experience to the viewer. The piece, 212 Slaves, is a commentary on the recent decision to republish The Adventures of Huckleberry Finn by Mark Twain, with the word "nigger" replaced by "slave".